EA’s Medal of Honor Warfighter is coming out in October. To help promote the game, EA’s marketing people wanted to come up with something more unique and original than the usual YouTube/TV commercial/game magazine advertisement campaign. “What’s related to our game that we could sell?” one marketing person said to another. The light bulbs go off above their heads at the same time as they turn to the camera: “GUNS!”
That’s right, EA decided to partner with a handful of real, actual weapon manufacturers to make authentic Medal of Honor branded merchandise. You like shootin’ them brown people in authentic, real-world locations, Mr. ‘Murrica? Well how about you buy that same gun you love to use in the game to shoot stuff in real life! They’re also selling clothing, and various other weapon accessories like scopes, clips, and the like. Oh, and don’t forget the sweet tomahawk pictured above. For charity! Continue reading
Digital Gumballs 